The history of this LEGO organization begins in 1932 the moment Ole Kirk Christiansen, a Danish father, decided to take up a business providing his wood made toys door to door in his town of Billund, Denmark. He known as his start up business “Lego” — a combination of two Danish words, “leg godt, ” which supposed “play well. ”
In 1958, the company’s founder, Godtfred Kristiansen, branded a system intended for coupling the plastic bricks that would soon after become known as LEGO “Automatic Capturing Bricks. inch The invention allowed LEGO to make more diverse and intricate toys.
After that, LEGO expanded its offerings and began to serve both girls and boys. It unveiled a line of “Minifigures” in the mid-1970s that enclosed human results with posable arms, and also marketed earrings sets pertaining to young girls.
Some other expansion in 1979 saw the introduction of LEGO Space sets, bringing out astronaut minifigures, rockets and spaceships, among other popular themes. In 1999, the lego-x LEGO Group entered the Star Wars market, launching models featuring the X-wing fighter and WRAP Fighter.
As the company grew, it required to increase its ability to launch new products quickly and effectively. To this end, it appointed management adviser Jorgen Vig Knudstorp.
This individual helped the organization cut down on inventory and reduce development time. This individual encouraged the business to build contact with important toy businesses, including Goal, Wal-Mart and Toys ‘R’ Us.
This individual also announced LEGO Tips, an online community where followers could fill in plans for new Lego sets they wanted to check out produced. This kind of allowed PROFANO to test the benefit of new thoughts and gain feedback before committing to all of them.